RevoraROAS means return on ad spend: how much you earn for each naira spent on ads. The number in Ads Manager is useful, but it is not the full story.
Why the Ads Manager number can be too high
It counts orders that were placed. But in many Nigerian businesses, especially pay-on-delivery, some orders are never confirmed, never delivered, or returned. Those orders still look like wins in the ad report.
Real ROAS
Real ROAS uses the money you actually collected. Take the revenue from orders that were delivered and paid, and divide it by what you spent on ads.
- Orders placed is a promise.
- Delivered and paid is real money.
What to track
- Orders placed
- Orders confirmed
- Orders delivered and paid
- Ad spend for the same period
Why it matters
An ad that looks great in Ads Manager can lose money after returns. An ad that looks average can be your best one once you count only delivered orders. Decide what to scale using real ROAS.
Revora connects your ad spend to confirmed and delivered orders so you see this number without a spreadsheet.