Both work. The right choice depends on what you sell and how quickly you can reply.
Send people to WhatsApp when
- Customers usually have questions before buying (size, price, delivery).
- You sell something that needs trust, like health or beauty products.
- You can reply within minutes.
Send people to an order page when
- The product is simple and the price is clear.
- You want buyers to order without waiting for a reply.
- You run a lot of ads and cannot chat with everyone.
A simple way to decide
Try both with the same small budget for a few days. Compare the cost of a confirmed order, not the cost of a click.
Whichever you pick
- Reply fast. Slow replies lose buyers.
- Make the next step obvious.
- Track orders so you know which ad brought them.